Digital Marketing Specialist

We are seeking a proactive and results-driven Digital Marketing Specialist to lead integrated growth marketing, content delivery, and campaign execution for our growing client operations in Penrith, Sydney. In this role, you will bridge technical product management, web analytics, and audience engagement strategies to grow brand presence across digital ecosystem touchpoints. Working closely with cross-functional teams, developers, UI/UX designers, and sales leaders, you will design, implement, and optimize data-backed marketing initiatives across organic, paid, and social channels.

Core Responsibilities & Campaign Leadership

As a core contributor to the client’s commercial strategy, you will take full ownership of end-to-end digital marketing workflows. This includes managing web application content updates, running SEO/SEM optimization programs, and leading multi-channel lead generation initiatives.

• Digital & Web Optimization: Oversee user journey mapping, web performance tracking, and conversion rate optimization (CRO) on web and mobile platforms.

• Content & Search Strategy: Develop SEO-optimized content, managing keyword strategies, meta descriptions, on-page optimization, and technical backlink acquisition to elevate domain authority.

• Paid Acquisition: Plan and execute paid media campaigns across Google Search, LinkedIn Ads, and Meta platforms, continually testing creative copy and audience segmentation to drive optimal return on ad spend (ROAS).

• Data & Analytics Reporting: Harness web and marketing analytics tools (such as Google Analytics 4, Tag Manager, and CRM automation tools) to measure campaign health, deliver monthly KPI dashboards, and recommend strategic operational pivots.

• Stakeholder Collaboration: Coordinate with design, product, and tech engineering teams to align UI/UX enhancements with key marketing funnels and product launches.

Strategic Impact & Continuous Innovation

Operating within Sydney’s fast-moving tech and professional ecosystem, the candidate must demonstrate a strong understanding of market trends, user behavior analytics, and digital brand positioning. You will be instrumental in continuous dynamic user testing (A/B testing), content distribution automation, and CRM nurture workflows. By combining quantitative analytics with compelling creative messaging, you will optimize user retention, customer acquisition, and brand visibility across all localized touchpoints in New South Wales.