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Evaluate profit margins, brand perception, customer retention goals, program implementation costs, and long-term customer lifetime value before launching discounts or loyalty schemes.
Registering a business name with ASIC allows legal trading, but true brand protection requires registering a trade mark with IP Australia for exclusive nationwide ownership of your name and logo.
Understand scope of work, clear contracts, worker classification compliance, payment structures, intellectual property rights, and vetting portfolios before hiring a freelancer or contractor.
Consumers are legally entitled to remedies like repair, replacement, or refund if a purchased product develops a fault, depending on consumer protection laws, warranties, and fault severity.
Document the damage with photos, notify the tradesperson immediately, pause payments, request repair or compensation, and contact their insurer or consumer protection if unresolved.
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