How do I protect a business name or brand in Australia?

Question

Registering a business name with ASIC allows legal trading, but true brand protection requires registering a trade mark with IP Australia for exclusive nationwide ownership of your name and logo.

Isla Thompson · Answer

To protect a business name or brand in Australia, register your business name with the government regulator to trade legally. However, full legal ownership and exclusive rights require registering a trade mark through the national intellectual property office, securing nationwide brand protection for your goods and services.

How do I protect a business name or brand in Australia?

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